MatchSet Branding

MatchSet started as a racquet sport company seeking to differentiate from the rest of the stale visual experiences found within the community. With sports like tennis holding such a strong fan base of people who hold it in high esteem, it felt fitting that a strong carrier of tennis goods should match that esteem. The visual brand identity was created with that intention in mind, to create a place where both the people behind the brand, as well as those who support it can share in their love of the game.